LIVE 2025

LIVE 2025 is Zero100’s flagship global event, bringing together senior supply chain leaders for two days of insights, discussion, and networking.

I led the creative direction for the event’s visual identity, developing a flexible design system that could scale across digital, physical, and environmental applications.

The identity centred around a modular pattern language built from circular nodes — a visual reference to supply chain networks, data flow, and connectivity. These patterns became the foundation for motion, signage, stage graphics, social assets, and printed materials.

The system was designed to work across multiple environments, from keynote stage screens and venue signage to editorial content and digital communications. A bold colour palette and graphic overlays helped create a distinctive visual presence throughout the venue while ensuring consistency across all touchpoints.

The result was a cohesive brand experience that carried from pre-event marketing through to the physical event space — reinforcing Zero100’s position as a leading voice in supply chain strategy.